Sara Fitzsimmons MBE, MBA, RM

Chief Executive Officer
Sara co-founded SiMBA in 2005 and, until November 2017, practiced as a Midwife, in Simpsons Edinburgh Royal Infirmary, for 22 years. Although she stepped down from the NHS, she continues as a Registered Midwife supporting parents and speaking at study days, conferences and seminars. Sara is passionate about bereavement care and getting it right for every parent, family, friend, healthcare professional and colleague. Sara was honoured to receive an MBE, in 2018, for services to bereaved families and completed her MBA25 (Masters in Business Administration), at Strathclyde University, with a scholarship from William Grants. Sara is married to Grant and has a son Luke who is studying, for a Business Degree, at Napier University.

Jo Talbot

Deputy Chief Executive Officer
Jo brings a wealth of business management experience gained from over 20 years in the commercial sector. Before joining the SiMBA team in May 2019, she worked in the play industry for 10 years working closely with schools, local authorities and charity partners to ensure children with special educational needs were fully included in outdoor play spaces. Jo and her family received wonderful support from SiMBA, after the loss of her baby nephew Noah, at 24 weeks, in March 2008.

Julie Macdonald

Head of Fundraising and Communications
Julie has worked in fundraising and communication roles in the third sector for almost 20 years, previously working for mental health, children’s, and hospice charities before joining SiMBA in July 2021. Julie is a member of the Chartered Institute of Fundraising and has held positions on the CIoF Scotland Conference Committee and the Board of Trustees at an animal welfare charity. Julie is passionate about everyone affected by the loss of a baby receiving the highest standard of bereavement care, and is extremely proud to be part of the SiMBA team who is helping to deliver that.

Zoey Linton

Service Manager - Memory Boxes
Before joining SiMBA, Zoey's background was in the legal and property sector where she worked for 16 years. After the tragic loss of her daughter Faith in 2010, Zoey became a regular volunteer for SiMBA and knew her passion and future was with the charity. In 2016, Zoey joined our team as the Charity Administrator and as the charity grew it quickly became apparent that Zoey's drive and passion was working with volunteers and engaging with our Memory Box contacts. Zoey strives to continue to grow this vital service and reach the families who need our support across the UK and Ireland. Zoey also manages our support groups; she has been key in establishing our new virtual SiMBA's Safe Space support groups. Zoey is married to Scott and has a son Ryley who are both keen volunteers and fundraisers for the charity. SiMBA means so much to them as a family and Zoey is honoured to be part of the team.

Gillian Wells

Service Manager - Family Rooms and Trees of Tranquillity
Gillian joined SiMBA as their first employee in July 2012. Before this she had spent 19 years working for Scottish Equitable / AEGON UK of which 15 of those were spent as an Event Manager in their Corporate Events department. Gillian looks after SiMBAs Bespoke Events, Awareness Events and Business Partnerships. She is married to Graham with 2 gorgeous sons Adam and Fraser.

Fiona Lovatt

Finance Administrator
Fiona joined the team in March 2019 having first heard of SiMBA in 2014 following the loss of her daughter Susanna. Fiona was a regular volunteer in the office and is happy now to work for such a wonderful charity so close to her heart. Fiona is married to Martyn and has a son Frazer.

Xian Stevens

Business Administrator
Xian has spent the majority of her working career in the construction industry prior to starting with SiMBA in August 2021. After moving to Scotland from her native South Africa, Xian felt a desire to do more with her years of administration experience and wanted to know that the work she provides is valuable. Xian is honoured to be a part of SiMBA and seeing, from everyone, the care and detail of every aspect from the building of Memory Boxes to the support and communication with bereaved parents is so important. Xian lives with her dog, Emma and can often be found on the weekends exploring the beauty of her new home, Scotland!

Theresa Fyffe

Chair of the Board
I am a multi disciplinary and multi agency leader with over 40 years experience in a range of sectors including front line nursing, nursing education, Scottish Government and most recently with the Royal College of Nursing. My experience centers on health and social care policy, strategic development and implementation, governance within a membership environment and research and development. My leadership style is to lead by values, enable and empower people to grow and build synergies across teams, sectors and ideas. With more than 25 years in mentoring and coaching both direct reports and senior executives across a local, national and international landscape I am keen to bring my practical, pragmatic skills and experience to those working in leadership and executive roles across any sector. I have a tenacity for seeking a solution to a complex problem, developing strategy and turning this into action and creative thought into a movement that everyone can get behind along with a dose of good humour and realism to boot.

Nicola Gunn

Nicola has worked in the third sector for thirteen years namely for children's, hospice and animal welfare causes. She is currently Director of Development and External Affairs at Edinburgh Dog and Cat Home. Nicola's experience covers fundraising, marketing and communications, education, public affairs and retail. In her spare time she enjoys going adventures in the countryside with her dogs Nala and Bruno. Nicola is looking forward to supporting the SiMBA team to grow and reach more bereaved parents than ever before.

Emma Jenkins

Emma has over 15 year’s experience at senior level in Human Resources, with significant experience acting as a strategic partner, helping organisations enhance their performance and achieve their strategic goals. Having faced the prospect of losing her youngest daughter Lorna in 2014, Emma embraced the opportunity to become a SiMBA Trustee in 2018 as a way of supporting others who were sadly less fortunate. Emma is inspired by the many ways SiMBA provides comfort to bereaved families and is honoured to be using her skills to help SiMBA develop and expand the essential services and support that make such a difference.
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