Chief Executive Officer

Sara Fitzsimmons MBE, RM, CEO SiMBA charity.

Sara Co-founded the SiMBA charity in 2005 and until November 2017 practiced as a midwife in Simpsons, Edinburgh Royal Infirmary for 22 years, although she stepped down from the NHS she continues as a registered midwife supporting parents and speaking at study days, conferences and seminars. 

Sara is passionate about bereavement care and getting it right for every parent, family, friend, healthcare professional and colleague.

Sara honoured an MBE in 2018 for services to bereaved families. Sara is in the final stages of studying an MBA25 (Masters in Business Administration) at Strathclyde University and received a scholarship from William Grants.

Sara is married to Grant and has a son Luke who is studying for a business degree at Napier University.

T: 0131 353 0055