Sara Fitzsimmons MBE

Chief Executive Officer, SiMBA
Sara Fitzsimmons is the CEO and co-founder of SiMBA.

Jo Talbot

Office Manager
Jo brings a wealth of business management experience gained from over 20 years in the commercial sector. For the last 10 years, she has worked in the play industry; working closely with schools, local authorities and charity partners to ensure children with special educational needs are fully included in outdoor play spaces. Jo and her family received wonderful support from SiMBA through the loss of her baby nephew Noah at 24 weeks in March 2008.

Kirsteen Watson

Fundraising Officer
Kirsteen comes with 15 years' Community Development and more recently, Director level experience, supporting the development and growth of small UK-wide charities, in the early years sector, over the last 6+ years. Her background in communications, community development, and fundraising informs her mindful and strategic approach. Kirsteen and her partner received wonderful support from SiMBA through the loss of their baby boy, Eoin, at 32+3 weeks in Dec 2017. Kirsteen is honoured to work for a charity so close to her heart in loving memory of her son.

Zoey Linton

Service and Volunteer Co-ordinator
Zoey is married to Scott and has a son Ryley. Zoey has been in touch with the charity since the loss of her first baby Faith in 2010 and previously helped at many events and is honoured to work for a charity so close to her heart.

Gillian Wells

Events & Partnerships Officer
Gillian joined SiMBA as their first employee in July 2012. Before this she had spent 19 years working for Scottish Equitable / AEGON UK of which 15 of those were spent as an Event Manager in their Corporate Events department. Gillian looks after SiMBAs Bespoke Events, Awareness Events and Business Partnerships. She is married to Graham with 2 gorgeous sons Adam and Fraser.

Fiona Lovatt

Fiona joined the team in March 2019 having first heard of SiMBA in 2014 following the loss of her daughter Susanna. Fiona was a regular volunteer in the office and is happy now to work for such a wonderful charity so close to her heart. Fiona is married to Martyn and has a son Frazer.

Emma Jenkins

Interim Chair
Emma has over 15 year’s experience at senior level in Human Resources, with significant experience acting as a strategic partner, helping organisations enhance their performance and achieve their strategic goals. Having faced the prospect of losing her youngest daughter Lorna in 2014, Emma embraced the opportunity to become a SiMBA Trustee in 2018 as a way of supporting others who were sadly less fortunate. Emma is inspired by the many ways SiMBA provides comfort to bereaved families and is honoured to be using her skills to help SiMBA develop and expand the essential services and support that make such a difference.

Heather Lawrence

Interim Vice-chair
Heather is highly experienced in leading strategic business improvement and change programmes in the public sector, with a strong focus on continuous improvement, performance management, and benefits realisation. Heather's first daughter Aeryn was stillborn at 37 weeks in 2016 and has experienced first-hand the positive difference SiMBA can make to individuals and families.

Matt O’Connor

Matt is a Principal Teacher of Guidance at Musselburgh Grammar School where he works with children aged 11-18 from a variety of backgrounds. Previous to this he has had a variety of jobs and has travelled widely. Matt joined SiMBA as a trustee because of his son, Nathan, who sadly died a few hours after he was born.

Cheryl Brogan

Cheryl first became aware of SiMBA after losing her son Sydney shortly after his birth in 2009. Cheryl started volunteering with SiMBA as she could identify with the bereaved parents that we support and wanted to do something positive in memory of her son. Cheryl joined as a Trustee in January 2018 and is excited to be involved in the development of the charity going forward.
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