Sara Fitzsimmons MBE

Chief Executive Officer, SiMBA
Sara Fitzsimmons is the CEO and co-founder of SiMBA.

Jo Talbot

Office Manager
Jo brings a wealth of business management experience gained from over 20 years in the commercial sector. For the last 10 years, she has worked in the play industry; working closely with schools, local authorities and charity partners to ensure children with special educational needs are fully included in outdoor play spaces. Jo and her family received wonderful support from SiMBA through the loss of her baby nephew Noah at 24 weeks in March 2008.

Kirsteen Watson

Fundraising Officer
Kirsteen comes with 15 years' Community Development and more recently, Director level experience, supporting the development and growth of small UK-wide charities, in the early years sector, over the last 6+ years. Her background in communications, community development, and fundraising informs her mindful and strategic approach. Kirsteen and her partner received wonderful support from SiMBA through the loss of their baby boy, Eoin, at 32+3 weeks in Dec 2017. Kirsteen is honoured to work for a charity so close to her heart in loving memory of her son.

Zoey Linton

Service and Volunteer Co-ordinator
Zoey is married to Scott and has a son Ryley. Zoey has been in touch with the charity since the loss of her first baby Faith in 2010 and previously helped at many events and is honoured to work for a charity so close to her heart.

Gillian Wells

Events & Partnerships Officer
Gillian joined SiMBA as their first employee in July 2012. Before this she had spent 19 years working for Scottish Equitable / AEGON UK of which 15 of those were spent as an Event Manager in their Corporate Events department. Gillian looks after SiMBAs Bespoke Events, Awareness Events and Business Partnerships. She is married to Graham with 2 gorgeous sons Adam and Fraser.

Fiona Lovatt

Administrator
Fiona joined the team in March 2019 having first heard of SiMBA in 2014 following the loss of her daughter Susanna. Fiona was a regular volunteer in the office and is happy now to work for such a wonderful charity so close to her heart. Fiona is married to Martyn and has a son Frazer.

Tracey O’Connor

Trustee & Chair
Tracey lives with her husband, Matt, and two children Madeleine and Rebecca. Their first child, Nathan, was born prematurely at 24 weeks and sadly was only with us for a few hours. Tracey is passionate about children and their families and runs a private children’s nursery. Tracey was honoured to be asked to be a Trustee and hopes to be able to make a difference to the wonderful work that SIMBA does.

Matt O’Connor

Trustee
Matt is a Principal Teacher of Guidance at Musselburgh Grammar School where he works with children aged 11-18 from a variety of backgrounds. Previous to this he has had a variety of jobs and has travelled widely. Matt joined SiMBA as a trustee because of his son, Nathan, who sadly died a few hours after he was born.

Cheryl Brogan

Trustee
Cheryl first became aware of SiMBA after losing her son Sydney shortly after his birth in 2009. Cheryl started volunteering with SiMBA as she could identify with the bereaved parents that we support and wanted to do something positive in memory of her son. Cheryl joined as a Trustee in January 2018 and is excited to be involved in the development of the charity going forward.

Stephanie Errington

Trustee
Stephanie lives with her husband, Peter, her two daughters Sophie and Olivia and Brodie their Labrador. Their second child, Ruben, was born prematurely at 25 weeks and sadly was only with us for a few hours. Stephanie has had first hand experience of the support SiMBA can offer and was honoured to be asked to be a Trustee. She has a strong background in planning, performance and management and hopes to be able to make a difference to the wonderful work that SIMBA does.
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