The Covid-19 pandemic has had a catastrophic effect with the cancellation of thousands of events and the loss of billions in income through fundraising events.

The Virgin Money London Marathon alone, which should have taken place on Sunday 26 April, is the world’s biggest one-day fundraising event, which raised more than £66.4 million for thousands of charities in 2019.
  • Become a homehero and join the 2.6 Challenge that's sweeping the Nation

    From Sunday 26 April 2020, we are asking you to dream up an activity based around the numbers 2.6 or 26 to raise funds for SiMBA. Just click on the link below to begin your fundraising journey

    Donate or Fundraise to support SiMBA
With fundraising at an all-time low, the biggest mass participation sports events across the country have come together to create this new campaign to raise vital funds to help our fundraising and save the UK’s charities.

The campaign, The 2.6 Challenge, will launch on Sunday 26 April 2020. The 2.6 Challenge is open to anyone of any age – the only requirement is that the activity must follow the Government guidelines on exercise and social distancing and remember to stay local.

The pandemic has had a devastating effect on our charity; we provide Memory Boxes to more than 300 Hospital Units and Hospices across the UK and Ireland. Funds we’ve normally received from a number of fundraising events (organized challenge events and also by individuals) have been cancelled or postponed so we’re looking for alternative means of funding for our flagship Memory Box service during this time. 

We’ve also found an increased demand for our support services which has led us to reformat our Support Groups so that we can deliver them online, via Zoom Video Conferencing, to give our bereaved families, and anyone affected by baby loss, the support that they need during this period of lockdown. We will continue our virtual support groups (along with our other vital services) because they have been so valuable to bereaved parents.

  • All signed up?

    Join our 2.6 Challenge Facebook Page, tell us your challenge, share pictures with us as you go You are amazing and we want to support you and cheer you on every step of the way!

    Click here to join


The mass-participation events organisers behind The 2.6 Challenge are: Human Race, parkrun, The Great Run Company, Run 4 Wales, Grounded Events, London Landmarks, Virgin Sport, Limelight Sports, Threshold Sports, Running High and London Marathon Events. The design and website has been created by Studio Republic and the social media campaign by LiveWire Sport. Both agencies are working pro bono.  The campaign is supported by the Charities Aid Foundation, the Institute of Fundraising, the Small Charities Coalition, the Office for Civil Society, Sport England, Let’s Do This, Virgin Money Giving and JustGiving. 

For more information on The 2.6 Challenge, visit